One of the top reasons business owners decide to create explainer videos is to break down a complex brand idea into a simple to understand the message. However, figuring out the best format to do so can be a problem for many new business owners. But motion graphics explainer videos have been proven over time to break down complex ideas into simple messages, while entertaining viewers at the same time. However, there are other good reasons you should choose motion graphics explainer videos over other explainer video styles:

Motion graphics explainer videos come with clear designs

Although most videos prioritize design, a video won’t pop without animations. Animations have a unique property that brings static designs to life and creatively transform them into motion graphics. And motion graphics are advantageous because they can make a complex message easy for the viewers to understand. That means your viewers can understand your product message in a matter of seconds. It has been proven over time that learning with motion graphics is not only easy but interesting and entertaining as well.

Motion graphics have scintillating visual effects

If you’ve been in the e-commerce game for a while, you know that visuals are critical to the success of any online business. Customers can understand your brand message when it’s presented in visuals rather than text. That explains why business owners today use graphics objects, such as charts, diagrams, and illustrations to help customers to grab their brand messages quickly. And when graphics are mixed with video content, the result is awesome.

Motion graphics can be combined with other types of explainer videos

Motion graphics may lack the emotional sense or human touch, but the good thing is that they can be combined with other explainer videos styles. For example, you can merge motion graphics with animated characters, live action, and a whiteboard to enjoy the advantages that come with all those types of explainer videos offer. So if you want to convey a more warm communication tone, you can include animated characters to ensure it’s approachable. If you want a human touch, you can combine your motion graphics with live action explainer video. An animated explainer video can also help you tell the story behind the numbers.


While many business owners prefer to create their explainer videos using the whiteboard, animated characters, and live people, combining them with motion graphics can take your explainer videos up a notch. So never underestimate the power of motion graphics explainer videos.